In 2009, in the wake of declining (and a declining economy) sales on high margin categories such as jerseys, we pitched the NFL on a 3rduniform option. Up to this time each team in the NFL had only 2 uniforms, home and away. The expansion of this sales channel is something that can be seen extensively throughout the league now. But back in 2009 it was still a tough sell.

The strategy was sound and we went on to do a wide variety of alternate and throwback uniform packages, all of which can be traced back to these original efforts. 

 I am including slides of the entire presentation so you can get the full scope of the presentation. I know the detail gets lost a bit in web format but I do have the original pitch PDF as well as other examples of pitch work done for in house and OOH clients available on request.